Flexible Packaging, a Converting Dynamo
By Susan Stansbury, Converting Advocate
Flexible packaging makes the most of converters' capabilities, from printing, to form/fill/seal, pouches and many aspects that are the growth stars of the industry. Market drivers include elements that appeal to consumers, with our list of factors. A range of issues and opportunities confront this wide-ranging industry.
What is Flexible Packaging?
Definitions abound depending on your role, from product development expertise, processing, equipment and supplies. And if you’re an academic, that’s a whole other layer of meaning ascribed to the world of flexible packaging. Oh, and where in the world you are, with trending products and markets.
We could begin with paper packaging in flexibles: paper bags, corrugated and boxboard (don’t say cardboard; paperboard is better). Some examples in boxboard include cereal and shoes, crackers and toy boxes.
Types of containers in flexible packaging are another way to define this industry. The traditional competitor to flexible packages is RIGID packaging include glass, metal cans and rigid plastics touted for strength and safety.
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